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Tuesday, March 29, 2011

pam hawk

7:22 AM    

pam hawk

Link to PamHawk.com

Reverse Engineering

Posted: 28 Mar 2011 07:29 AM PDT

Since I was a kid, I'd stop whatever I was doing and pay attention to whatever ad happened to be running on tv or radio. I even paid attention to in-store ads and other marketing campaigns. The mechanism and psychology behind the ads fascinated me.

Today, some ad and marketing campaigns stand out brilliantly and others are easy to ignore.

I'll be starting a new type of blog post here, which reverse engineers advertising and marketing that I observe. These could be tv or radio ads, things noticed while driving past, in-store promotions, things that show up in the newspaper, etc. I'll share the brilliant ideas and explain why they work and I'll dissect the ones that flop.

Each reverse engineered concept will include some ideas you might be able to use for your own business.

If you see or hear any ad/marketing campaigns that get your attention and want to know how to use it for your business, please let me know and I'll try to reverse engineer that as well.


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The Adventures of Pam & Frank

5:39 AM    

The Adventures of Pam & Frank

Rachel's essay on not feeling like writing an essay

Posted: 28 Mar 2011 09:56 AM PDT

Note: This is an essay that Rachel wrote for school. 
Hopefully (her mother says,) there will be many more. 
Hopefully (Rachel says,) this is the last one she will ever have to write. 
Ever.
_______________________________

Essay writing is the most tedious thing any teenager could do. In fact it's never going to get done if we don't feel like it. Essays are a downer to anyone's homework load. I despise essays, but I'll give you some tips for when you do feel like it.

Tip number one:
Watch TV in between paragraphs for one round until the commercial, then write a paragraph and watch some more. Don't knock it 'till you try it. It worked for me. I watched "Liar, Liar" with Jim Carrey. Unfortunately it was over before I finished this which leads me to...

Tip number two:
Intervals, Intervals, Intervals! Get a timer or a mother to tell you that it's break time. Either 15 minutes or just write 6 sentences then get up and mess around for 15. Just don't forget to go back to essay writing or you're in big trouble when it's due.

Tip number three:
If you're working on your rough draft you can doodle on the margins and sides. Try to concentrate on topic though when building stick figures, even if you're making fun of its boring-ness. Pretty simple, eh? Well that's tip number three.

Putting these tips to use of course requires basic logic and a boring essay to write. Now you can waste time without wasting it. Maybe even procrastinate while procrastinating... Maybe, but I'll do that tomorrow.




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Monday, March 28, 2011

pam hawk

7:08 AM    

pam hawk

Link to PamHawk.com

PamHawk.com is now on Facebook

Posted: 27 Mar 2011 02:38 PM PDT

At long last, I have set up a Facebook page for PamHawk.com!

Please click the link above and Like the page. Thanks!

I have been using Facebook for a while, with just a personal profile, but now that I'm seeing more friends and associates on Facebook, it became apparent that my marketing tips and suggestions would be more accessible if they were published via Facebook. Like the old adage suggests,

"Don't try to redirect traffic to you;
find where the traffic is and get in front of it."

This blog will still be here - I'm just importing all of these posts to Facebook and using Facebook applications to interact more with my fans.

To all my friends and associates who have small businesses: This venture is dedicated to your success. 

Cheers!
Pam


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Sunday, March 27, 2011

The Adventures of Pam & Frank

5:16 AM    

The Adventures of Pam & Frank

Just testing

Posted: 26 Mar 2011 11:08 AM PDT

I'm trying to figure out a way to aggregate posts from all my blogs into one place. This is just a test post.
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Friday, March 25, 2011

Pam's Inbox

5:43 AM    

Pam's Inbox

Girlie Wisdom!

Posted: 24 Mar 2011 08:57 PM PDT

1. A friend of mine confused her Valium with her birth control pills... She has 14 kids but doesn't really care.

2. One of life's mysteries is how a 2-pound box of chocolates can make a woman gain 5 lbs.

3. My mind not only wanders, it sometimes leaves completely.

4. The best way to forget your troubles is to wear tight shoes.

5. The nice part about living in a small town is that when you don't know what you are doing, someone else does.

6. The older you get, the tougher it is to lose weight because by then, your body and your fat are really good friends.

7. Just when I was getting used to yesterday, along came today...

8. Sometimes I think I understand everything, and then I regain consciousness.

9. I gave up jogging for my health when my thighs kept rubbing together and setting fire to my underwear...

10. Amazing! You hang something in your closet for a while and it shrinks 2 sizes!

11. Skinny people irritate me! Especially when they say things like... 'You know sometimes I forget to eat!' .....Now I've forgotten my address, my mother's maiden name and my keys, but I have never forgotten to eat. You have to be a special kind of stupid to forget to eat!

12. The trouble with some women is that they get all excited about nothing and then they marry him.

13. I read this article that said the typical symptoms of stress are eating too much, impulse buying, and driving too fast. Are they kidding? That's my idea of a perfect day!

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Thursday, March 24, 2011

The Adventures of Pam & Frank

5:06 AM    

The Adventures of Pam & Frank

It's official!

Posted: 23 Mar 2011 07:03 PM PDT

We received EXCELLENT news today:

If you can't read the doctor's handwriting, it says,
"Patient is in complete remission."


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Wednesday, March 23, 2011

The Adventures of Pam & Frank

5:25 AM    

The Adventures of Pam & Frank

What’s your weapon of choice?

Posted: 22 Mar 2011 09:10 AM PDT

Comment below with your weapon.

zombie weapon of choice

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Monday, March 21, 2011

Pam's Inbox

5:18 AM    

Pam's Inbox

One for the girls!

Posted: 20 Mar 2011 06:39 PM PDT

I don't want to brag or make anybody jealous but .......









I can still fit into the earrings I wore in high school!







    

Never Lose A Grandson

Posted: 20 Mar 2011 04:09 PM PDT

My small grandson got lost at the shopping mall..........

He approached a uniformed security guard and said,

"I've lost my grandpa!" 

The guard asked, "What's his name?" 

"Grandpa"

The guard smiled, then asked, "What's he like?"

The little tyke hesitated for a moment and then replied,

"Jack Daniels whiskey, and women with big boobs." 

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Pam's Inbox

5:18 AM    

Pam's Inbox

One for the girls!

Posted: 20 Mar 2011 06:39 PM PDT

I don't want to brag or make anybody jealous but .......









I can still fit into the earrings I wore in high school!







    

Never Lose A Grandson

Posted: 20 Mar 2011 04:09 PM PDT

My small grandson got lost at the shopping mall..........

He approached a uniformed security guard and said,

"I've lost my grandpa!" 

The guard asked, "What's his name?" 

"Grandpa"

The guard smiled, then asked, "What's he like?"

The little tyke hesitated for a moment and then replied,

"Jack Daniels whiskey, and women with big boobs." 

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Sunday, March 20, 2011

[Pam's Inbox] Find the error, its impossible

3:38 PM    

Find the error, its impossible.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Did you know that 80% of UCDS students could not find the error above?
Comment if you think you found it - 

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